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Email marketing

What Email Marketing is?

Email marketing is a great marketing channel that uses email to advertise your company’s products or services. It is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation efforts, it may assist make your consumers aware of your latest goods or offers. It may also play an important part in your marketing strategy by generating leads, increasing brand recognition, creating connections, and keeping customers engaged between transactions via various forms of marketing emails.

what is email marketing?

Benefits of Email Marketing

Email has been a popular marketing technique for businesses in part because it encourages the user to take action; an email will remain in the inbox until it is read, deleted, or archived. Email, on the other hand, is one of the most cost-effective methods accessible. In fact, according to a 2015 survey conducted by the United Kingdom-based Direct Marketing Association (DMA), email has an average return on investment (ROI) of $38 for every dollar invested.

 

Email marketing may help you create relationships with your audience while also driving traffic to your blog, social media, or anywhere you want them to go. You can also divide your emails and target users based on demographics to ensure that you only send individuals the messages they want to see.

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