What Social media marketing is?
Social media marketing (SMM) is a marketing technique that uses social media platforms such as Instagram, Facebook, and TikTok to promote brands, build target audiences, drive website traffic, and increase sales.
Why is social media marketing important for businesses of all sizes?
Social media is used by around 60% of the world’s population. With so many individuals online, the possibilities are truly limitless. This implies that you may quickly contact your target audience by effectively utilizing social media channels.
In 2019, people spent an average of 2 hours and 24 minutes each day. This indicator has also increased: time spent on social media has increased by 1.4 percent. As a consequence, social media is a wonderful tool for not just contacting your target audience but also communicating with them over time.